We check facts in the field
We write about what actually happens with our clients. No theoretical models, just concrete situations from wholesalers and shops where we checked demand. No fluff.
3 reasons why salespeople fear new products
Salespeople are creatures of habit and comfort. A new product for them is a risk of losing commission. Learn how to convince them.
How we tested demand for frozen food in 4 days
An honest description of our action in the field. Zero online surveys, just real conversations at store freezers and hard data.
Why a price of 49.90 PLN sometimes destroys your brand
The magic of .90 endings doesn't always work. In the premium industry, it can even deter. We analyze results from 217 of our price tests.
Hiring errors for salespeople that cost 14,300 PLN
Hiring a 'sales star' without verification is the shortest way to lose your budget. We show how to check skills instead of a CV.
What to do when a wholesaler says: 'We don't need this'?
A refusal is the beginning of a conversation. We present 5 concrete arguments that open closed doors to large distributors.
2025 Sales Calendar – when to hit with new products?
There are months when the market sleeps. Use this time for preparation to launch at the perfect moment. A schedule for the whole year.
Want to sell more this quarter?
We check facts in the field and set up sales that deliver margin. Don't wait for the competition to take your place on the shelf.
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Channel effectiveness
Safe Implementation
In 2024, we saved 1.4m PLN by advising against the launch of 12 misguided products.